Next year our company will reach a prestigious milestone: 40 years in business!
Forty years of hard work and passion for the world of catering. Forty years of investments in research and development, advanced technologies and innovation. Forty years in complete harmony with the changes of a complex, multifaceted market thanks to a strong sensitivity for understanding changes in lifestyles and eating habits. Forty years supporting customers to offer high-performance products and solutions that improve life in the kitchen.
How are we going to celebrate this great event? All we can reveal at the moment is this 40th anniversary logo that will accompany all our corporate communications in 2025, along with a very special birthday gift!
The choice to create a thematic logo linked to the 40-year milestone stems from the need to enhance a growing corporate path. The idea was to communicate our history at a glance, using essential and dynamic lines to evoke our constant drive for continuous evolution. The graphic artists worked with geometry and numbers, using the magical combination of shapes and volumes to create perceptual optics that give way to new suggestions. Starting from the archetypes supporting the Lotus image - the orange, the specific font, the 'L' symbol, the multifaceted shape of our knob – they created a new geometry revealing our company’s age. The triangle lies in the shape of the number 4, with the circle in the shape of 0. This intersection of surfaces with the ‘L’ of Lotus created the first sketch that evolved towards that final result for which we are truly pleased and excited.
Our best birthday gift to celebrate? A very important structural investment for our company that always looks to the future. A true change of pace; that is, the demolition of the old warehouse to build another, new-generation one. A compact, fully automated warehouse designed in line with the most advanced internal logistics processes, allowing Lotus to significantly boost its production capacity. Once again we have chosen to invest in advanced technology to grow and to offer our customers increasingly efficient service.
We'll stop here; you'll discover the rest when we're ready to go...
Stay tuned!